LO2 Unit 19

a). The intended broadcaster for this AMP is Radio Sheffield Live.
b).Target audience Time of day: 9am

Day(s) of the week: Saturday Intended age of audience: 9 - 16 Other target details: 

                                                                               Treatment

                                                                Radio Proposal Form

                                                                    Production Schedule

LO1 analysis of radio show jingle

http://www.jinglenews.com/2009/03/21/hallam-fm-custom-jingle-package/
This is the Hallam Fm jingle. It sounds like it contains drums, sound effects a women singing. There could also be use of voice changing to tune the singing.

LO1 Feeback and feed forward sheet

LO1 task 2 Analysing a talk and music radio show

a). Walk a mile in my shoes/The golden years is ran weekly on wednesdays alternating from the 4pm and 3pm time slots every week. The schedule for this show is that at 7-9am Sheffield Uprising is ran, 9-11am Sheffield Live Jukebox is run, then 11am-12pm Keynote Club is run, 12-1pm Communities live is ran, 1-2pm A little Bit Racey is run, then 2-3pm Sheffield Live Jukebox is repeated, then 3-5pm Walk a mile is played, then 5-7pm Spirit of Wakentake is played, 7-9pm Aap ki Awaz, 9-11pm The Bassment is run and then finally the 11pm-1am slot is taken by The Mid Week Mix. This is ran in this order so that it caters to the need of the target audience. The time of 3/4pm is significant because it is often the time when retired adults have a cup of tea and a break from whatever they have been doing. wednesday is significant because it is midway through the week and this fit into the retired peoples spare time. This idea of a weekly programme fits into the idea of it becoming part of a weekly routine which then makes it familiar to people. This routine is good for advertisers as this means they are regularly exposed a large group of  potential customers to their product or service. This radio show doesn't have a jingle.

b).  This radio programme is produced and presents by both Kevin Resley, Steven Neil Roden. The main presenter is Kevin Resley as he always asks the questions. It is presented in quite a informal way. The presenters both use colloquial language and fillers like "er" or "um" that can be commonly associated with Yorkshire this helps the audience to connect with the presenters on a cultural level and understand them easier, however if a listener doesn't understand this Yorkshire accent and dialect it may make it difficult to understand.

c). This radio show is a talk and music show. They focus of the life and music of Elvis Presley, however they regularly play other rock & roll artists music. The Golden years is presented in a informal style so that it is entertaining to the listeners. The music that is played is always rock & roll whether it be Elvis or not. The sounds connoted in this music is a lot of guitar and singing. These sounds are a typical convention of this genre. In the perticular episode i listened too, they played a lot of music which really thinned out the talk show aspect of the radio show, for example only 2 minutes into the radio show they played the first song which was by Cheryln Sarkissian. This perticular episode featured song from the 1940s.

d).The target audience for The Golden Years is middle aged to older people aged 50-60, all ethnicity's and genders, American by culture, live in the suburbs and have an A, B disposable income. This is the target audience because as the radio show is mostly dedicated to Elvis Presley and artists similar to him in both music style and the time they were around, people who used to like Elvis or Rock and Roll in general in there youth or childhood might want to get back into this music, because they may like it or it might be for nostalgia reasons.

http://www.sheffieldlive.org/player/podcast_url.php?podcast=1426089600&show=Walk a mile

Literacy-Plurals and homophones

program refferes to computer programs and programming where as the word programme is used in all other senses.

LO1 Treatment

LO1 Script for the Radio drama

Spooky Skeleton Script:

Overarching story: Characters are introduced to the audience, they are bored and decide to go out on an adventure. The find a cave where they meet a fire breathing hydra/draygon. They escape only to find an old man who happens to live in the cave. After speaking to this man they find out he is magical and can control his beard.


Narrator: Welcome everyone. Welcome to a world not for the faint of heart. A place filled with mystical beasts and strange inhabitants. I am the observer, and I watch over this realm and would like to introduce you to a couple of my subjects: Arthur, Leanne and Dave. These three fellows like to spend their days scouring the land for adventure and uncovering the secrets it holds.

Let’s go see them now and find out what they’re up to.

Arthur: Leanne, you sure there is a cave around here?
Leanne: Absolutely! It should not be too far off now.
Arthur: Ugh, that’s what you said half an hour ago… Hey, where is Dave?
Leanne: sigh Don’t tell me we’ve lost him again… Dave? DAVE?!
Dave: HEY GUYS! OVER HERE! I THINK I’VE FOUND THE CAVE!
Arthur: It better not be another were-rabbit hole
Dave: I THINK ITS A BIT BIG FOR THAT
Leanne: Let’s go and see what he wants, 246 times a charm right?
(Sound of footsteps to portray movement)

Leanne: Alright Dave, what is it?
Dave: LOOK, THERE ARE RABBIT HEADS IMPALED ON STICKS
Arthur: Dave, we are right ne-
Dave: RABBIT HEADS! ON STICKS! HA!
Leanne: That’s great Dave, but could you ple-
Dave: THERE IS ALSO A SIGN
Leanne: Yes Dave, we can se-
Dave: I WOULD READ OUT WHAT IT SAYS BUT I CAN’T READ
Leanne: Ok, thank you Dave for finding the cave. You can quiet down now.
Dave: YES SIR!
Arthur: I think the sign is telling us not to enter
Leanne: Well what does it say?
Arthur: I don’t know, it won’t stop waving its arms.
Leanne: Bah, it can’t be that bad in there can it?
Arthur: Well, judging by the dead rabbits, waving sign and that scorched path leading into the cave I think I’ve seen worse
Dave: Great, that settles it, I’m going in, see ya!
Leanne: Dave wait up!
Arthur: Here we go…

Leanne: Great, we lost Dave, again.
Arthur: Bah, I’d sure he’ll be fine
Leanne: I hope.
Dave: Hey again!
Leanne: GAH, DAVE please.. you gotta stop doing that.
Dave: I’ve managed to conveniently find a glowing rock that will help us see in here. Look, how shiny it is!
Arthur: See, I told you he’d be fine. Now give that to me before you end up losing it. [swipes rock] Let’s go see what’s down here.
[Time passes]
Leanne: Hey, what’s that light over there?
Dave: I like it, it’s bright and blue.
Arthur: It seems to be lighting up an old house
Old Man: HELLO
Dave: OH HEY THERE MR.
Leanne: Dave, you know this guy?
Dave: Nah
Old Man: What you kids doin’ down in this here cave?
Arthur: Err sorry but, who are you?
Old Man: Oh, where are my manners. I, am Cecil, arch-mage of this cave.
Arthur: Are you the only person here?
Old Man: Yes, that is why I’m the arch-mage.
Leanne: Makes sense
Old Man: So, what brings you whippersnappers here?
Leanne: I heard there was a cave in the area and we thought we would check it out
Old Man: Ah, adventurers eh? I remember when I was young and spritely like you lot, always wanting to be the hero. In fact that is why I came to this cave in the first place.

You see, a long time ago there I used to be the wizard of a village not too far from here and it was my duty to keep the people safe. But then came, the beast: a mighty Draygon. It was huge and breathed the flames of eleventy million suns. It became a threat to my people and I had to stop it. So I began to search for it’s whereabouts and managed to locate its hideaway which happened to be this very cave.

Arthur: What happened, did you fight it?
Old Man: Errr, no. Not quite.
Leanne: What do you mean not quite?
Old Man: Well, there may be a slight possibility that I never found the draygon and ended up lost in this cave for 50 years.
Arthur: 50 years!?
Old Man: That is right, 50 years. You see, this cave be cursed and will never let you out until you defeat the evil within.
Arthur: Great, so we’re stuck here unless we kill a massive draygon.
Leanne: Tell us where it is gramps and we’ll go beat him up
Old Man: You are actually willing to go against that thing?
Leanne: Yeah, we’ve encountered much worse.
Old Man: Well I applaud your optimism, but there is another problem.
Leanne: Which is?
Old Man: I don’t know where the beast lives. This place is like a huge maze.
Leanne: Ah, that doesn’t matter, we got our own way bypassing all that. Hey Dave!
Dave: Ye?
Leanne: Were gonna leave now so don’t start any trouble or wonder off.
Dave: Aww, I was just getting used to my new pet.
Old Man: What!?
Draygon: RRRROOOOAAAAAARRRRRR

LO1 Production Plan

LO1 Task 1 Investigating a radio station

a). The ethos of Sheffield live is a small scale non-profit radio station and its purpose is to bring the community together. Radio Sheffield live is independent so it isn't owned by anyone however it is run by Commedia Sheffield (community Media Sheffield). They produce lots of radio programmes mainly to entertain and inform its audience. Five example of radio shows produced by Radio Sheffield are, Alphabet Sounds which is a informative show on the sounds of the alphabet, this is aimed at young children. Another example is Africabeat which is a music show that features the best in African music this mainly caters to people of all ages that are of African culture. Another example is Business Live which is a programme that educates and informs the audience on growing or starting a business, the audience for this is likely to be people above the age of 20 and of all ethnicity's. Another example is Communities Live which talks about local issues and news this is focused at people of all ages and ethnicity's. My final example is Da Beat Down, which focuses on the very best in reggae and R&B music, this caters to people of all ages and all ethnicity's, but mostly fans of these types of music. Sheffield live is regulated by Ofcom and broadcast shows both pre-watershed and post watershed, the shows that are broadcasted pre-watershed are the shows that are family friendly and the shows broadcasted post watershed can contain profanity, sexual references or violence.

b). Radio Sheffield broadcast many different genres of programmes. Some examples of genres of shows that are broadcasted could be comedy, this contains a lot of humour, interviews with various personnel that are relevant to recent story's, news which broadcasts all local and city wide news  and music, which is made to entertain people. The music played also has genres for example pop, R&B, reggae, Asian pop and indie.

c). Radio Sheffield Live has many different radio shows and each one of these shows has a different audience. Walk a mile In My Shoes/ The Golden Years. This radio programme is a show dedicated to the life, passion and music of Elvis Presley, it also features various other classic rock & roll artists. The target audience for this radio show is aimed at people aged 50-60 both genders and of all ethnicity's .These people are likely to live in suburbs or the countryside and be American by culture. The NRS is the national readership survey. The NRS says that the audience for this show are likely to be middle to older aged people so they'd be in the demographic A or B because they have disposable income and they are most likely retired from work. Deep Groove is a radio show that is for the  underground, local, global, universal music and people who are involved with it. This radio shows audience is likely to be of both genders, aged 15-30 and have a personal interest or hobby in music.

d).The production process for this radio show is very similar to all the shows on Sheffield Live, this means that there is a schedule and each part of Sheffield Live work together by using the same equipment and offices to make there products. All producers, presenters and reporters are voluntary.  Radio Sheffield live is a non profit organisation so all the revenue generated from adverts going into funding the shows. Pre-production for radio shows requires scripting, time scheduling and team meetings to decide broadcast order, content management meetings, advertisement and sponsorship organisation. Production of the shows requires a live broadcast, presenters, mixing desk. Post production requires vox pops, editing of the broadcast. Most post production is done in podcasts which are recorded during production and then they are edited and distributed to their website.

e). Sheffield Lives' main competitors are BBC Radio Sheffield and Hallam FM. This is because they broadcast in the same areas as Sheffield Live and also because they cater to a community of people just like Sheffield Live. Radio Sheffield Live stands out from its competitors because it is a non profit organisation and is run for the good of the people. The stats for Sheffield live are that 11% of the radio audience for the area that they broadcast listen to various shows on there station, this is 32,000 people. This seems small however to think that this station is run on analogue which reduces its audience massively means that is it actually catering to a massive range of people.

Literacy- Plurals

The plural of medium is media.

Assignment

Assignment: Production of five minute segment of the talk and music radio show  to be broadcast on Sheffield Live!

LO1: Understand existing talk and radio music programmes.
LO2: Be able to plan a new talk and muic radio programme.
LO3: Be able to produce a new talk and music radio programme.